Rise

•

Rise

An uplifting brand and coffee shop design.

Rising above the competition

Rise was another joint project with Liqui Design who undertook the interior design of this speciality coffee house in Dubai, while Crate47 created the branding and print design.

The name Rise refers to the lift that coffee drinkers get, particularly in the morning, so we incorporated the idea of a rising sun into the otherwise typographical logo design by raising the dot of the ‘i’ higher than it would normally be placed. We also introduced the colour gold for the dot as a reference to the glow of the sun.

Houses within houses for a home from home

Our sub-branding included a pattern that was a repeat of the house shape that was integral to the coffee shop design. This had come about because our client had talked about creating a home from home for their customers. The pattern helped to tie the brand and interior together as it was used throughout the graphic design of several print items required for the coffee shop. These included a clipboard style menu design, aprons, paper cups, takeaway bags, and business cards.

Brand creation and application

Things always begin with the brand strategy. This means market research and focused discussion. Once we’ve established the direction that a brand should take we then explore our initial ideas with sketches. After that, we move into the digital realm to work up the strongest concepts into finished logo designs and develop any sub-branding such as typography and patterns. We’ll also look at things like the style of imagery to be used and any other elements of the brand’s visual identity.

We then prepare the chosen designs for presentation to the client. Once their final choice has been selected and undergone any fine-tuning, we can proceed with the application of the brand. This can cover any touch points required, including the website, print items, adverts, marketing collateral, and so on.