Volvo / Search Bar
Even though sharing the same segment, people do not recognise Volvo as they do with BMW, Mercedes or Audi.
So we created a unique banner advertising for people who search for targeted cars on arabam.com, Turkey’s #1 online car market.
People who search for other car brands did not interest us. But when someone searches for BMW, Audi or Mercedes, they happen to see distinct advertising in predictive results in the search box area.
This ad invited people for a test drive with Volvo, and at the end of the campaign, 1.652 people signed up for it.

Advertising Agency: Ping
CEO/ECD: Burçin Ergünt
Creative Director: Orhan Gazi Kandemir
General Manager: Irmak Günayer
Copywriter: Orhan Gazi Kandemir
Account Manager: Sinem Kostik
Media Planning: Bahadır Ölez, Gökhan Vural, Cem Onur
Brand: Volvo
Brand Representatives: Ebru Ekşi, Nazlı Gülenler Çiloğlu