The world that the Timberwolves inhabit is unlike any other in the NBA. Their style, their home turf and their placement as a team on the brink makes them completely unique. This idea comes to life through a bold visual style, a new type of terrain that uses eye popping color and a set that uses high resolution projection mapping to bring their bold new visual world to life. Modular, brightly colored blue and green projection mapped animations with court paint lines and the bold shapes of their new brand fill a 2-walled corner set. Synced with the players actions, the court pulses, making the once flat plane into a sometimes jagged, sometimes billowing surface. In post we created a distorted digital, cyberpunk and kinetic editorial style. The whole open is unexpected and completely fresh...much like the Wolves new look and feel.
CREDITS
Title: New Terrain
Client: Minnesota Timberwolves
Executive Producer, Live Programming and Entertainment: Chadwick Folkestad
Production Company: The Famous Group, LA/NY
Executive Creative Director: Greg Harvey
Executive Producer: Andrew Isaacson
Managing Director: David Kwan
Director: Lauren Fisher
Supervising Producer: Asheley Hu
Producer: Chad Hanson
Director of Photography: Boyd Hobbs
Editor: Pete Leininger
Design + VFX: Lauren Fisher
Sound Design: Pete Leininger
Music: APM
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CREW:
Production Manager: Jon Steinhorst
1st Assistant Camera: Chris Savage
Gaffer: Matt Muegge
Best Boy Electric: Mike Winn
Key Grip: Jeff Fischer
Best Boy Grip: Dean Woyctke
Grip: Bill Draheim
Consultants: Quince Imaging
Projectionist: Anthony Magdon
Computer Tech: Eric Gazzillo
