Branding Identity and Web Development for Le Coq d'Or Restaurant
An authentic farm to table dining experience, showcasing unique flavors from around the world.
A premier Treasure Valley dining experience, Le Coq d’Or draws upon flavor profiles from around the world: focusing on old-world traditional French and European cuisine. The result: Progressive, avant-garde cooking. The perfect fusion between traditional and modern. Le Coq d’Or has a major focus on sustainability and is proudly farm-to-table when in-season.
The most important concepts to convey in the identity were the farm-to-table fresh and raw, natural food vibe. Through a combination of photography, image editing techniques, and creative typographic arrangements, we achieve a highly authentic “organic” feel to all branded visuals. Rather than use “perfect” retouched imagery, we opted to shoot fruits and vegetables pulled right out of the ground from Le Coq d’Or’s on-site garden – dirt and all.
Development is also in progress for a custom website. That said, we’re still in early stages and I’m not able to share that work until completion. In the meantime, Le Coq d’Or has a couple of temporary pages on the Chateau des Fleurs website (Le Coq d’Or’s parent company) where guests can view the menu, make reservations and find restaurant information.