University Project
THE BRIEF
Design an integrated media campaign for music channel for Showmax
THE CREATIVE STRATEGY
The strategy is to suggest that language isn’t the only form of communication by creating a new kind of language.
THE CONCEPT
Presenting Showmax BPM music channel as the creator of this universal language that activates the newly created “Beat organ” of the target market. Beats are represented as a mutualistic language that pollinates the target market. The language pollinates the target markets beat organ and affects that person and moves on to the next. And the beat organ will serve as the language. The beat organ in every person will feature as the alternative way of communicating across different groups and Showmax music will show people that we all have that organ to communicate without traditional language. Through creating a “beat language” we activate the “Rhythm core in every person and show that this beat language can transition from person to person and evolve.
THE EXECUTION
The illustration style and color choices of use playful elements, such as bright colors and illustrations that immediately draw attention. Print collateral consists of direct mailer marketing, interactive-, static- and digital posters, augmented components, website, ambient marketing, outdoor marketing, promotional gifts and social media platforms.
