SEVEN LEAD NURTURING HACKS FOR YOUR SAAS BUSINESS
First, let’s start with some definitions. A SaaS business is an entity of marketing software as a service (SaaS). Hacking, in this environment, does not mean introducing viral software to destroy or infiltrate your computer system. Hacking is a quick process to develop a variety of marketing processes to define the direction your business needs to travel to enter and grow in its place in the market. Growth hacking involves both simple and complex marketing approaches that improve a particular business’s sales. Growth hacking is done by those involved in marketing, engineering, and project management to build and engage new customer development and maintain a solid repeat customer pool. The situations discussed below are some of the many strategies involved in making a business successful. Your particular situation may require more creative and sustainable marketing approaches.
Develop a large email pool. As your email numbers go up, so goes your business. Targeted analysis of your emails will tell you a great deal about who is logging into your site and a wealth of information about them.
Generate an almost limitless list of referrals. The use of other businesses to develop sales leads is important. The more other businesses know who are and what you do, the more they’ll refer their customers to you to improve their sales and yours.Take a look at free marketing websites. There are many websites that provide valuable marketing information free of charge. When a particular user accesses one of these free sites, they will often ask if you’d like to be referred to another helpful site based on your marketing profile. This, again, expands your reach and results in an expanding customer base.Give away cash. When some banks enter a particular customer pool, they offer to give new customers a few bucks if they become customers. It may only be $10 or so, but customers remember this perk and quickly become more loyal.
Create a waiting list. A particular mailbox app was able to generate remarkable growth by asking new customers if they wanted to be added to a waitlist before being allowed to buy the product or service. This company grew at a dizzying rate by making customers feel they were dealing with a solid business that valued their time.Spend some time developing your website content. Get all departments involved. Many businesses use an “about us” page providing the names of the department managers, what they do, and the best way to contact them. This contact information may be repeated in the “contact us” option on the bottom of your opening webpage.Focus more on software development more than service marketing. There is an old adage that a good product will sell itself. Set up a system where marketing talks about product development who talk about sales and so on. Let the left hand know what the right hand is doing. If product development stalls, use other departments in your company to help solve the problems rather than going to an outside vendor. However, this may be a good time to use a free business growth app.
Lead nurturing is the process of providing your sales team with the most information it can about particular leads.
Work Close With Sales Team
This requires working closely with your sales team to understand specific customer desires thereby producing a better product or service. The better you know your customers’ needs the better you’ll be able to respond to the ever-changing marketplace and improve sales. Your company’s existence is predicated on the continuous acquisition of fruitful leads for your salesforce. If you have accurate, up to date, and reliable information about your particular customers, you can't help but build your sales and improve your company.
Some of these marketing strategies are email campaigns, content marketing development, and targeted advertising programs. Keep in mind that most sales are generated by gathering lead information, matching their needs and desires with your product or service, working with multiple departments in your business to create more employee involvement increasing sales, and continuously analyzing customer and product information to ensure an excellent customer experience when dealing with your company.
B2B Competitive Analysis
If you have the information you need and know your potential customer base with demographic analysis, your prospective buyers are waiting to hear from you. The older strategies of cold calling and randomly showing up at a prospective customer’s door are antiquated and ineffective in today’s market.
If your business is web-based, using social media is essential. The Internet provides anonymity and encourages the flexibility of your business and your potential customer. You may want to meet with a prospective customer using online meeting software so neither party needs to waste time and money travelling just to communicate. In addition to video conferencing, what are your expectations about what the customer needs to do about your initial marketing scheme? Are you offering a free service or product to enhance the buyer’s experience? You must also determine the actual value of an email campaign versus direction to a well thought out website providing attractive and engaging information about the customer prior to utilizing more marketing resources.
Whatever marketing or sales strategy you choose will guide the course of your business’s growth and bottom line. Don’t be afraid to experiment with different strategies and concepts that base them on the continuing influx of customer information responsive to product and service developments and changes.
If you would like to learn more about how to do a B2B competitive analysis before you get started with SaaS Lead Generation visit: http://playbook.man.digital/market-and-competitor-analysis-for-your-b2b-business/