SALON DE L'AUTO
On the occasion of the redesign of its stand for car shows,
Dacia asks the agency Lever de Rideau to coordinate the various related projects.
Bonhomme is entrusted with the digital activation of the stand.
Zenith photos, 360 view and youth space are staged throughout the duration of the events.
Dacia invites visitors from the show to take a photo, alone or with friends,
and immerse themselves in a 3D imaginary world rendering.
Controlled by a tablet on the ground, the visitors trigger a photo,
taken from the sky, which they can recover and / or share with their friends.
We have created an experience allowing visitor to discover
the new Dacia Duster and enter into a universe specially created for the occasion.
The experience is based on a 180 ° immersion with the ability to interact
with elements integrated in the scenery to create and share a message within the vehicle.
This device is accessible throughout the booth
which is equipped with several portable screens mounted on pivoting supports.