DeBeers IIDGR || Training Platform Creation
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DeBeers IIDGR || Training Platform Creation

Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of
DeBeers group of companies, to create educational digital platform for their workforce and partners.

The IIGDR approached Nucco Brain to help them create an interactive platform to train their global workforce
and partners about all aspects of the diamond industry. This include producing both printed and video content as
well as designing an interactive online course on the diamond grading process.

This project involved working closely with DeBeers' diamond experts to translate their knowledge of the industry
from complex information into engaging B2B educational content.  We also worked in collaboration with the
digital partner Ridgeway to create the visual content - animation, UI design, infographics, illustrations - for
their online education hub explaining the entire diamond grading process from mining to selling. 

Nucco Brain also produced two educational videos in different languages for DeBeers’ international audience.
The first one introduces the IIDGR’s Diamond Foundation Course – a course providing valuable insight into the
key issues affecting the diamond sector to help aspiring diamond industry professionals maximising their
potential. The second video aims to train the DeBeers’ retail workforce on the IIDGR’s technological resources,
research, and services.

Our team also created a variety of educational assets in print form to complement the online learning tools;
including infographics and a series of 12 printed textbooks. All the online training material and books have been
translated from English into Thai, Vietnamese, Italian, Mandarin and Chinese to fit DeBeers’ different markets
and reach their international audience of diamond professionals.

Alongside these educational tools, we created a series of marketing assets -video teasers, books, posters,
leaflets etc. - both in digital and printed form to help the IIDGR promote its mission and share DeBeers’ expertise
of the diamond industry to other businesses in the sector. ​​​​​​​

Get in touch if animation is the right fit for your next project.

Credits:
Account Manager - Beatriz Pizarro, Arianne Edwards, Natasha Wheatly
Designers - Thomas Gutteridge, Mathilda Holmkvist, Stephanie Ramplin, Giulia Flamini
Animation - Nicholas Edmondson
Tech Lead - Ted Wallace


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DeBeers IIDGR || Training Platform Creation
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DeBeers IIDGR || Training Platform Creation

Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of DeBeers group of companies, to create educatio Read more
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