Describing their cafe-restaurant concept as ‘tiki with a modern twist,’ the owners of Omoa wanted to veer away from the island paradise vibe and kitschy aesthetic associated with such drinking establishments. They wanted it to look refined yet retain elements of tiki. Derived from a hodgepodge of cultural influences, the origins of the tiki bar inspired my approach in developing Omoa’s branding. I drew from artifacts and styles from several periods in design and art history: Chinese seals, Vienna Sezession monograms, Art Deco, and the organic lines of Polynesian art.
