Royal Crown Cola is the 17th largest soft drink distributor in the world. It grosses $800 Million / year. It is owned by the Dr. Pepper Snapple Co.

Coca Cola is the largest soft drink distributor making $15 Billion / year.

The character of Carol represents where RC Cola stands in the industry. She is 5' tall.

AT 7' 4" tall, Shaquille O'Neal represents Coke and where Carol wants to take RC Cola as a company.

I believe that humor in advertising is a wonderful thing. And this contrast between Carol and Shaq adds proper humor to the campaign and will help brand RC Cola to the consumers.

This imagery can be used in television commercials as well as print ads. It won't work well with radio ads because the imagery is important.