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Minyons de Terrassa is a group of people who build human towers.
      This group is considered revolutionary because they were the first team to allow women in this activity. One of the main characteristics of the group is inclusivity so I proposed that they change the name to the femenine form: 'Minyones'.
       I propose an identity based on a typographical use to differentiate from the rest.​​​​​​​​​​​​​

Identity
My interpretation begins by breaking down the name to the first letter. This letter is repeated to explain the idea of collective, in all of the applications. The repetition of module 'M' builds a flexible identity and interprets what the group does.
Minyones de Terrassa = M
one "M" = one member
MMMMMM (+) = agrupation

How the logo can work and how to adapt it with the castles.
Applications
— Editorial
— Digital
– Instagram
– Agenda
— Clothing
— Stationery
— Merchandising
– Posters
– Tote bag
– Flag
— Animations
When they tremble
When they fall down

Thanks for watching!
Hope you like it :)

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