«A small piece of Italy in the center of Moscow» — it’s the most common phrase of people who visit Maestrello Pinsa. And it’s not surprise, because the creators of this place are three Italians, who recently came from Verona to Moscow. In collaboration with Anna Alyamova, I was working on interior design for them. At the same time, I started to create corporate identity, because it was necessary for the corporate identity and the interior to be one and complement each other. Let’s see what we’ve managed
The Pinsa Maestrello concept is — «fast casual», something between a fast food and a restaurant. First of all, the most important things here are high quality of products and fast delivery, that's why it was decided to leave in the menu only pinsa and salads. Interior was created within the same concept: simple, functional and «delicious»
Pínsa Maestrello is a small place with a completely open space. All staff are in sight: cooks, barman, cashier, runner. Specially for each position, sensible uniform (summer and winter variants) was created
Like many interior elements, the signboard was made of marble. We decided to combine marble with copper inserts to achieve a contrast between the materials. Over time, copper will be covering with patina, and as a result, the signboard will get a more «live» look.
In a small area, it’s not easy to create a functional, ergonomic space. We tried to use every centimeter. In the hall for the guests we provided a washstand. It's very convenient if you came alone and left your things in the hall
Pinsa Maestrello often pleases the guests with seasonal or new dishes, so we developed this modular, mobile menu. Nameplates were made of magnetic vinyl and it’s easy to change them and install on a metal base