The brief stated that  a brand inspired by your own passion and which

also focuses on some aspect of popular culture or design should be created.

Further a brand positioning and brand personality should be formed for the chosen topic and the design should communicate this identity across different media. These social media platforms should have been promoted amongst a specific target market, therefore different print-media executions as well as ambient marketing had to be included. Facebook, Twitter and a blog interface should also have been formed for this chosen topic.

The brief stated that  a brand inspired by your own passion and which also focuses on some aspect of popular culture or design should be created. Further a brand positioning and brand personality should be formed for the chosen topic and the design should communicate this identity across different media. These social media platforms should have been promoted amongst a specific target market, therefore different print-media executions as well as ambient marketing had to be included. Facebook, Twitter and a

blog interface should also have been formed for this chosen topic.

The illustration style is based n the Memphis design trend that focuses on geometry, explosion of colour and an interest in the random. This campaign  consisted of a Facebook page, Twitter Profile and blog where female students could have shared their embarrassing stories and inspire others to keep going because it’s a common thing.

They were also encouraged by the event to embrace the top embarrassing exercise namely a squat. The ambient poster also motivated and encouraged them to take the

step to overcome their fear of embarrassment and insecurities by exercising.

Event Two handouts