Lawton Printing

Objective:

Create a self-mailing (no envelope req.) marketing piece using a Two-way Angled Gate Wrap fold to promote Lawton's capability of variable data printing with the new HP Indigo technology. Businesses and clients who use Lawton's services would be the general recipient. 

There were three modes of audience needed to be addressed:

1. The clients and businesses receiving the self-mailing piece from Lawton.

2. The purpose of the information on the document and why it relates to their business.

3. Call to action.

My whole theme was based on the idea of a message in a bottle. Using the individuality of a message in a bottle paired with Lawton's capability of variable data printing, everyone could get their own personal piece of mail with content that appealed and applied to them only. 

With 65 entries from area colleges, I received 2nd place and scholarship check for school expenses.