JUS • Juice Up Santa

JUS • Juice Up Santa
Concept

JUS • Juice Up Santa is seasonal project that allows us to take JUS to a new dynamic solution across marketing mediums from packaging to social media by developing a series of Christmas icons.

After that, we took the direction into a new level by creating a series of miniature scenes that is mimicking the seasonal theme and iconic characters in order to make every JUS bottle not only a product but having human characteristics as well.


Result

The campaign was a success and giving the market a fresh look, especially in Vietnam, when advertising are flooded with ads having celebrities showing things. By then, we marked JUS on the market not depending on any celebrities or any key influencers but to be the star of its own as well as setting up a new lifestyle.


















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© M — N Associates 2015, Vietnam
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JUS • Juice Up Santa
151
2514
3
Published:

JUS • Juice Up Santa

JUS • Juice Up Saigon Concept: JUS • Juice Up Santa is seasonal project that allows us to take JUS to a new dynamic solution across marketing med Read more
151
2514
3
Published:

Tools

Adobe Photoshop
Adobe Illustrator
Adobe Lightroom

Creative Fields

Copyright Info

Attribution, Non-commercial, No Derivatives

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