Mark and Alexandre were living in New York - Brooklyn - and were ready to launch their cold press juices Brand. At that time, these products were not a massive innovation – the trend was already there as the plenty of competitors. They contacted us to help them to find a relevant and different way to position the brand.
Léon decided to capitalize on the brand environment and vibe to create the brand identity instead of exploiting the healthiness only of the products. We got inspired by the street trends, behaviors, slang, graffiti and we created a name, an identity and packaging which were speaking to the people of the borough.