Karma Koma is not just a pret-a-porter brand. Launched in 2008 by a young French entrepreneur, the adventure has started during travels. The brand is inspired by the designer's lifestyle and her two favorite islands: Corsica, where she is from and Bali, where the brand is produced by local artisans. Lifestyle, seduction, and comfort are at the core of Karma Koma’s collections, with shapes that are flattering to the women’s curve.
Karma Koma approached us to help them to position the brand on the market and to create a solid and long term brand identity. Straight away, Léon understood the emotion and the essence of the brand. Therefore, we decided to build a brand identity highlighting its heritage values: uniqueness, elegance, simplicity and humility.
We came up with a graphic charter that will sublimate the brand, emphasize its modernity touch and spotlight its attention to details. The main challenge was to showcase a brand made of fashion expertise and an environment soul in order to be introduce to its customers as a high end and human brand.