Project Brief
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Concept and design a new homepage and email campaign. The goal is to increase brand awareness, improve the user experience, and customer journey.
Homepage: Wireframing Process
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While conceptualizing and wireframing the new homepage, my first goal is a strong presence for new products.
The top section is dedicated to a limited edition product, the gold metallic frames instant film pack. But this section can easily be interchanged with any new or seasonal products.
Next, the focus is on Impossible's two main products: Film cameras and instant film. Followed by a dedicated section to sign up for an email list. As an extra incentive, the copy is meant to entice the aspiring photographer to join a creative community.
Homepage: UI Design
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I use the low-fidelity wireframe as a guide, add photography, typography, and design elements to create a high-fidelity mockup version.
Email Campaign Design
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