w a g n e r b i e r
I was given total freedom when asked to do the identity for a new Pumpkin Ale Beer. I had the idea to do an uncommon approach on this kind of daily consumption product, and make it rather than a product branding a design object. The logo and the label were designed by me as well, so the aesthetic for the photo shoot was kind of there. I didn't want to do a photography product shoot, and I went for a "fashion campaign" photo shoot, to continue with the idea of developing a brand with a strong design. A bit 90's with a dark twist on today's internet era.
thank you!