Church Extension Plan | Brand Refresh
Church Extension Plan is a relationship-based ministry, dedicated to helping churches grow by providing loans to churches, individuals and organizations. As the organization grew, its leaders recognized that its brand and messaging system needed to grow to communicate its message.
Donatelli, along with Creative Co., developed a refreshed brand identity system and identity standards as well as created a magazine format brochure that told human stories demonstrating the connection between solid financial investments and growing congregations. Donatelli then applied the new design to their website, event materials, booth graphics, sales collateral, direct mail, inbound marketing and ministry publications.