Xandor is a Boston-based DJ and aspiring electronic music producer. In early 2017 he approached me to help shape the identity of his music project.
After several sessions of collaborative exploration we developed a primary logo and established guidelines for a consistent look-and-feel for artwork, photography, and social media presence. A secondary logo was also created to brand Xandor's Xslay mixtape series.
Social media posts unveiling the new logo and featuring a snippet of Xandor's first single received hundreds of likes within the first 24 hours of posting, and view-counts since continue to rise into the thousands.