XANDOR is a Boston-based DJ and electronic music producer. In early 2017 he approached me to help shape the identity of his music project.
After several sessions of collaborative exploration we developed a primary logo and established guidelines for a consistent look-and-feel for artwork, photography, and social media presence. A secondary logo was also created to brand his xSlay mixtape series.
Social media posts unveiling the new logo and featuring a snippet of XANDOR's first single received hundreds of likes within the first 24 hours of posting, and view-counts soon rose into the thousands.