Mór ​Irish ​Gin ​is ​a ​bold ​and ​innovative ​gin ​made ​out ​of ​Arderin ​Distillery, ​a ​new ​craft gin ​distillery ​founded ​in ​2015 ​and ​located ​in ​Tullamore, ​Co. ​Offaly. ​The ​distillery ​was founded ​by distiller ​Eoin ​Bara. ​He ​is ​the ​product ​of ​a ​legacy ​built ​by ​masters ​of the ​craft ​stretching ​back ​to ​the ​1930s ​when ​his ​grandfather ​was ​a ​master ​distiller ​o f world ​renowned ​Irish ​whiskey. Over ​the ​last ​two ​years ​I ​have ​had ​the ​honour ​of ​developing ​the ​visual ​flavour ​of ​the brand ​in ​my ​role ​as ​Creative ​Director. ​Since ​joining ​I ​have ​overseen ​idea ​generation, concept ​development ​and ​the ​augmentation ​of ​all ​visual, ​print ​and ​web ​design ​for ​the company. ​Everything ​I ​do ​permeates ​with ​the ​three ​words ​that ​make ​up ​the ​core philosophy ​of ​Mór ​Irish ​Gin ​- ​History, ​Inspiration ​and ​Adventure.








It ​is ​said ​that ​our ​history ​is ​the ​thing ​that ​defines ​us. ​What ​our ​ancestors ​have achieved ​in ​the ​past ​shapes ​who ​we ​are ​as ​a ​people ​for ​generations ​to ​come. ​In ​1798 the ​Grand ​Canal ​was ​built ​in ​Tullamore ​and ​in ​1804 ​linked ​up ​with ​the ​Shannon ​to provide ​an ​artery ​of ​business ​and ​trade ​running ​from ​Dublin ​to ​the ​west. ​In ​the process ​it ​breathed ​life ​into ​every ​town ​and ​village ​along ​its ​mercurial ​banks. ​This history ​was ​highly ​influential ​in ​my ​development ​of ​the ​label ​design. The ​label ​wraps around ​the ​bottle ​in ​the ​same ​way ​the Grand Canal ​route ​bended ​and ​weaved ​through the ​heartland ​of ​Ireland.








I ​am ​proud ​to ​say ​that ​my ​work ​with ​Mór ​Irish ​Gin ​has ​not ​gone ​unnoticed ​and ​I ​was delighted ​to ​receive ​the ​Gold ​Medal ​for ​Design ​and ​Packaging ​at ​the ​San ​Francisco World ​Spirits ​Competition. ​Mór ​has ​also ​won ​many ​awards ​for ​its ​fantastically ​unique gin ​including: The ​Best ​in ​Show ​in ​the ​Gin ​Category ​- ​Wine ​& ​Spirits ​Wholesalers ​of ​America. ​A ​Double ​Gold ​in ​the ​Gin ​Category ​- ​Wine ​& ​Spirits ​Wholesalers ​of ​America A ​Bronze ​Medal ​in ​the ​Gin ​Category ​-San ​Francisco ​world ​Spirits ​Competition






Photography by Eugene Langan, Brendan Ryan & Robert Caldwell
https://www.eugenelangan.com/
http://brendanryan.ie/

Berry Illustrations by Lauren O'Neill
http://www.laurenipsum.ie/