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    Martin Auer Magazine - moodley brand identity
M A R T I N   A U E R   –  P U B L I S H I N G

Bake the world a better place.

With Martin Auer you know: He and bread belong together. Just like the miller 
and his flour. As master baker in Graz Martin Auer represents traditional 
craftsmanship, executed unconventionally. If you ask yourself now, how he 
does that, you better read his magazine.​​​​​​​

In the second edition of his magazine, Martin Auer remains true to his mission: 
“Give the bread its soul back”. Which also means to make the passion for his craftsmanship and his claim for high quality visible and perceptible. Because Martin 
is sure about one thing: To take a bite of a freshly baked bread – this is something you describe best with “happiness”. A freshly printed Martin Auer magazine shall not only 
pick this feeling up, but underline it.

Customer: Martin Auer
Creative Direction: Mike Fuisz
Concept: Martin Auer, Laura Kalcher
Project Management: Laura Kalcher
Art Direction: Nicole Lugitsch
Graphic Design: Nicole Lugitsch
Photography: Alex Krischner, Michael Königshofer
Text: Andreas Leitner, Laura Kalcher