Could you hurt someone with your blood running through their veins?
The Peres Center for Peace presents: Blood Relations – The Israeli Palestinian blood donation project, the end result of the Impossible Brief launched at Cannes in 2010. After 60 years of conflict between Israel and Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite belief that reconciliation is a real possibility? Maybe bringing together those with most reasons to hate each other together, and getting them to share blood instead of spilling it.
On the 14th of September, 2011, at a time of escalating tension due to the United Nations vote on Palestinian Statehood The Peres Centre for Peace brought together bereaved Israeli and Palestinian families to donate blood which could then be shared to save lives on the opposite side. The Israeli Blood bank, MDA and the Aal-Makassed Islamic Charitable Society Hospital for Palestinians in East Jerusalem agreed to accept both the Israeli and Palestinian blood donations.
The Peres Center for Peace presents: Blood Relations – The Israeli Palestinian blood donation project, the end result of the Impossible Brief launched at Cannes in 2010. After 60 years of conflict between Israel and Palestinians, what else could interrupt the cycle of hatred and revenge, and ignite belief that reconciliation is a real possibility? Maybe bringing together those with most reasons to hate each other together, and getting them to share blood instead of spilling it.
On the 14th of September, 2011, at a time of escalating tension due to the United Nations vote on Palestinian Statehood The Peres Centre for Peace brought together bereaved Israeli and Palestinian families to donate blood which could then be shared to save lives on the opposite side. The Israeli Blood bank, MDA and the Aal-Makassed Islamic Charitable Society Hospital for Palestinians in East Jerusalem agreed to accept both the Israeli and Palestinian blood donations.
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also Published on "Game Changers" Edited by Cannes Lions with Peter Russell and Senta Slingerland, this book looks at the history behind some 150 pieces of work to ask how and why those who “Just Do It” did it:
