A partnership with the music streaming service Spotify, dylan+spotify is a spotlight on the multi-talented artist Bob Dylan. The merchandise campaign uses hand lettered elements of some of his most famous song titles. The style of each song reflects a different user, a nod to the fact that Spotify is patronized by all ages and genders. By keeping the styles vastly different, the user could theoretically get their favorite style or song in the merchandise, or receive the merchandise as a gift.
