The Gilroy Garlic Festival is a summer food fair founded back in 1979 and has always been hosted by community volunteers. The event is targeted to families, youngsters and senior citizens. Their branding could be made more fun to suit the target audience. Hence, I chose to re-designed their a logotype and create marketing collaterals to promote the event. 

In order to keep the banding relateable to the existing designs, I chose to use a colour palette that was inspired from the original colour palette. I also continued to use a ‘garlic’ in the logo. I manipulated the typeface used in the event name trying to keep it similar to the original logotype. Using the above guidelines my aim was to create a fun-filled design that was celebratory and promoted a fair like environment. To promote the event I designed a bus stop poster, facebook event page, brochure with a map and event details. I also created event stationery—staff and vendor ID cards.