UHT Milk carton design.
The design had to portray the inherent qualities of the product: freshness, purity, health and the product’s origin in the South of Chile. Two proposals were presented.
The first proposal used a typical Southern Chilean landscape for a direct allusion to the origin and the quaities of the product.
The second proposal used an indirect reference to the origin of the product in the form of the national flower - the Copihue -, which is commonly associated with the South of Chile, and also bestows the ideas of freshness and purity by association.
