I love using stop motion animation for social engagement. The execution is harder than it looks, but it’s such a fun way to bring clients’ products to life.
As a designer with Bonfire Marketing, I created numerous stop motion animations for our client, Brazi Bites. I would collaborate with the account manager and copywriters on creative direction then independently storyboard, set up, and execute the shoots. This included food styling, preparing backdrops and lighting, operating camera equipment, and editing the motion graphics. The result was a marked increase in engagement over just a few months.