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    Divers Alert Network (DAN) Europe is an international non-profit organisation founded to make diving safer. The organisation, that has over 400,0… Read More
    Divers Alert Network (DAN) Europe is an international non-profit organisation founded to make diving safer. The organisation, that has over 400,000 members worldwide, wanted a campaign that celebrates the positive side of diving, as opposed to the risks. They wanted an inspiring campaign that exposes the passion of divers and answers the key question: Why do you do it? As we embarked on the #WhyWeDoIt campaign, we knew that the best way to convey the passion for diving was to get divers themselves to talk about their experiences on camera - while in their element. Read Less
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