Pudú is a publishing house based in Chile that produces publications focused on narrative and illustration. Rescuing mythological themes or environments and / or concepts related to the country.
PUDU typography is based on my calligraphy, with alterations in the capital letters. The creation of the source in vector mode was developed from A to Z and will soon be released for public use.
For the development of the isotype a face of pudu was wanted a small deer that lives in Chile. In addition, the initial concept introduced patterns of the ancestral indigenous cultures of the country. The design was simplified. And the use of the logo independently applies to versions in which the quality of the isotype is lost.
