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Touring Club Italiano responsive Website Redesign, UX RESEARCH AND PROTOTYPING
The Touring Club Italiano (TCI) is the major Italian national tourist organization. Founded on November 8, 1894 by a group of bicyclists, today it counts more than 300.000 active members.
TCI is known for its high standard of cartography. Its detailed road maps of Italy are published at 1:200,000, one per region. Its most prestigious guidebooks are the "Guide Rosse", which cover Italy in 23 highly detailed volumes printed on bible paper. TCI is present in digital world with its website and mobile apps.