I was tasked to communicate the pros of Reeboks latest CRM program that we developed and I thought an infographic was the best way to communicate this. I wish I kept my sketches of the evolution of this illustration, but the loose A3s I drew on went missing before I could scan. Ultimately I would have preferred using less text and explain purely through illustration but some concepts needed to be explained further. I had a lot of fun creating this, it represented a creative challenge on how to filter out information while telling the entire story.