Tasked with imagining a strategy to promote changing the negative perception surrounding a nontraditional style of education, namely Environmental Charter School in Pittsburgh (ECS), and convince the Board of Education through signatures from the community for support. Steph Jeong and I presented a strategy intended to provide locals an opportunity to demystify the experimental program.
Each booth location has its own set of illustrations, where there are relevant activities aimed at children and parents can have access to ECS employees and volunteers.
Activities on-site parallel ECS's hands-on philosophy of learning.
The website becomes a accessible convergence point of all of these experiences where the assets come together and illustrate an active education.
Illustration, strategy, and web design by Steph Jeong and me
Animations, mockups and floor plan by me
Copy by Steph
Carnegie Mellon University, spring 2015
Andrew Twigg
