Concept:
The given retail fixture is inspired from the physical properties and the principle of a bat. A bat is a nocturnal being thus, it relates with night life and parties. Its form is curvy, slender, shiny, crisp and elegant hence it converse the idea of feminine nature. The fixture brings out the essence of fashion and help the brand to connect with the consumer.The uniqueness of the product is that the fixture can be used as a hook, hanger, shoe display stand, bags and accessories display stand etc. Targeting a wide range of products. It can be suspended from the celing or mounted along the wall according to its usage required.This fixture is designed for exclusive brands such as ZARA and BURBERRY
The given retail fixture is inspired from the physical properties and the principle of a bat. A bat is a nocturnal being thus, it relates with night life and parties. Its form is curvy, slender, shiny, crisp and elegant hence it converse the idea of feminine nature. The fixture brings out the essence of fashion and help the brand to connect with the consumer.The uniqueness of the product is that the fixture can be used as a hook, hanger, shoe display stand, bags and accessories display stand etc. Targeting a wide range of products. It can be suspended from the celing or mounted along the wall according to its usage required.This fixture is designed for exclusive brands such as ZARA and BURBERRY
Study of physical qualities and principles of mammal bat.
Explorations for 2D abstractions of the form
Shortlisted abstractions for the form
Form explorations in paper
Final form
Application of the form in retail scenario.
