BRIEF
AXA car insurance wanted to create a brand awareness campaign,
introducing their new brand guidelines, featuring a set of services they offer.
They wanted to position their brand as a partner and not just a claim payer.
In the region, their primary target audience was western expats.
CHALLENGE
Even though AXA car insurance was ranked as the Number 1 Global Insurance Brand
in 2017, it had not leveraged on its prestigious position.
SOLUTION
By introducing the new global brand guidelines,
we created a campaign that addressed the above brief through various mediums.
We decided to launch a digital campaign and brand Trams and Taxis in the city since they would go around the targeted region and offer maximum brand visibility
