Al Faisal Optical is a part of Al Faisal Medical and Educational Group.
A major company working in the field of optics in general and the field of medical lenses and frames in particular.
The newly established optics company opted for an advertising campaign that highlighted its exclusive portfolio of original high-end optical wear and distinguished its products from the high-copy faux products filling the market.
Our creative and art team accomplished this, through a unique two-stage print only campaign. The first stage consisted of a very simple yet catchy teaser, that successfully aroused the public’s curiosity and attention which was clearly shown in social media platforms. The second stage consisted of a similar design with an original twist (High fashion frame), also revealing Al Faisal Optical as the company behind it and various logos of internationally esteemed brands. This campaign was a huge success and expanded our client’s customer outreach.



Agency: Kindle Solutions - Sudan
Creative Director: Ayman Fagiri
Art Director: Musab Awad
Layout & Design: Musab Awad
Arabic Copywriter: Mohamed Rashad




Teaser
Revealer
AL FAISAL OPTICAL
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AL FAISAL OPTICAL

Al Faisal Optical Print Campaign

Published: