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    Bookworld Christmas TVC
  Bookworld Christmas TVC

 Borders in Australia repositioned their business from retail into an exclusively online store. As part of the shift, they approached Interbrand Sydney to create a new brand. The result is Bookworld, where books come from. And as a part of the launch Christmas campaign, we've created a 30sec TVC in which the universe of Bookworld is introduced by the King.

Direction: Mike Rigby, Ben Miles & Joao Peres
Animation: Joao Peres
Illustration: Joao Peres & Jefton Sungkar
Brand: Stand Apart