Frye SS/16 Lookbook


Lookbook design concept for The Frye Company, Spring-Summer 2016 collection. 
This proposal was created as part of Frye’s major re-branding in 2016, featuring a new 
visual design & typographic system, color palette, and campaign photography. The layout 
was inspired by the rugged, all-American textural quality of the season’s product line. 
The road-trip campaign imagery is shot in California featuring models 
Justice Joslin and Caroline Brasch. 

A set of postcards was also developed as a collateral extension to the lookbook.



CREDITS

ROLE: LOOKBOOK DESIGN, STYLING & RETOUCHING
CLIENT: THE FRYE COMPANY
ART DIRECTION: WEDNESDAY AGENCY
CAMPAIGN PHOTOGRAPHY: LACHLAN BAILEY
STYLING: MELANIE WARD
MODELS: JUSTICE JOSLIN & CAROLINE BRASCH
DESIGNER: LINA AHN
LOOKBOOK PHOTOGRAPHY: RUDOLF COSTIN

Frye SS/16 Lookbook
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237
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Published:

Frye SS/16 Lookbook

Lookbook design concept for The Frye Company, Spring-Summer 2016 collection. This proposal was created as part of Frye’s major re-branding in 201 Read More
14
237
0
Published: