Problem
Mentos recently announced the launch of a new product line, Mentos Caramels, in February 2016.
Develop a unique concept with a team for a digital/social media campaign that will feature the Mentos Caramels line, highlighting both products with a focus on caramel and not chocolate. The campaign may leverage existing awareness for loyalty to the Mentos brand and product type/packaging, while featuring the benefits of the new Mentos Caramel product.
Solution
Through creative strategy that strongly aligned with the client’s existing brand identity, developed the idea that Mentos Caramel has ended mankind’s pursuit of deliciousness. Further collaborating with the copy team, constructed a creative and strategic social media campaign, Chew the future with Mentos Caramel, to promote the product.
