We were beside ourselves when the Nashville Convention and Visitor Bureau came to us with a challenge; to create a brochure and ad campaign that was authentically Nashville. What the NCVB needed was a campaign that lived up to their brand promise, “The Promise of Nashville, where the music is inspired, created, recorded and performed, is to provide the ultimate musical entertainment experience, celebrated throughout our diverse cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.” Our approach became to visually represent the history and culture of Nashville creating a style for the NCVB that balances between southern grit and hospitality, country and city, our history and future.

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