Chola is a luxury apparel brand born out of a little experiment in 2015, with its first exhibition.
Since then it took on a life of its own and has been steadily growing on the mantra 'Less is more'.
Chola is reflective of an ethos of simplicity and soulful design. The brand represents everyday luxury defined by an intense connection with comfort and style and creates each design keeping the integrity of the fabrics intact.
We at Hulahoop Designs had an opportunity to collaborate withe them and create interesting prints for their Spring/Summer Lakme Fashion Week '17. We were given mood boards of vintage tile patterns and inspirations were derived from various motifs and geometric elements. The brand always celebrates their sustainable approach and play with colour palette of black, reds, blues and white.
