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    The basic brief for the “The Good You Can” project was to create 40 second animation that highlights a problem statement based on the behavior of… Read More
    The basic brief for the “The Good You Can” project was to create 40 second animation that highlights a problem statement based on the behavior of individuals, create an impact on the said behavior and offers simple/familiar analogy to affect a change in perspective. The target audience is the simple and good individuals from middle class strata of the society who can make a change today. The language is minimalist in keeping with the “whiskey” (liquid gold) look of 100 Pipers. It encompasses visual symbols, information condensation and an evolving palette. The goal is to refer to the unexpected waste/poor attitude that we follow every day, putting it in an innovative way to gage interaction and to affect real change by shifting perspectives. Read Less
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Since 1970 human population has doubled while Earth has lost 52% of its biodiversity.
In Ghana, lions & leopard are at risk. Loss of habitat, poaching & illegal trade, trophy hunting has led to an explosion of baboons. This animation highlights the importance of biodiversity.
Client: 100 Pipers India (Pernod Ricard)

"The Good You Can" campaign encourages people to make a small shift in lifestyle to bring about a momentous change in the world.