Amida is a catering, wedding and event planning company with more than 15 years of experience in Mallorca with an exclusive service. In recent years they have experienced lower growth due mainly to the appearance of new companies in the sector. It was time to renew their brand identity, align it with their strategy and values in order to gain differentiation and greater recognition.
The main value in Amida, as its name suggests (in Catalan), is that they offer a service adapted to the needs of the client. Therefore the client is in the center, is a key piece in the design process of the event. In this sense, the logo is a capital A defined by its three vertices and the name, it is the viewer who must complete the drawing.