. Live stream overlays for Lukas Bärleken .
In August 2015, Facebook rolled out a new feature: the ability to broadcast live video streams from the company’s app for power users, Facebook Mentions. Six months later, the feature, now branded Facebook Live, began a slow rollout for normal users.
Ever since then this feature became increasingly more popular and established itself as a successful way to reach
a big number of people simultaneously.
Facebook Live reaches more people than texts, photos or reproduced video content. Furthermore Facebook Live
videos are watched 3 times longer according to Facebook analytics.
Many entrepreneurs use the live streaming function to boost their business and
build a deeper and more interactive connection with their customers.
However, what many don’t know is that you have the possibility to brand your live-stream.
An effective way to do so is using overlays such as static picture frames or - even more powerful - animated graphics to represent a businesses brand.
Here is one example for such a set of animated overlays,
which increased the clients range and interaction with his customers.
. Thank you .
