Founded in 1863, in Marlboro, Massachusetts, The Frye Company has a long history 
of making durable leather goods, defined by quality & style, and with a strong presence in 
the American footwear landscape. As part of the in-house design team, I worked on the Frye 
2016 re-branding, including identity, typography system, collateral, and packaging design.

Inspired by the company’s heritage and craftsmanship, the identity reflects its commitment
to quality and iconic design. Combining the artisanal touch of the craft paper with modern 
typography, the visual system showcases a contemporary character while elevating Frye 
to a timeless footwear brand.

The identity was extended to the entire brand, including retail tags, shoe boxes, 
shopping bags and leather-care products.



CREDITS

ROLE: GRAPHIC DESIGN, STYLING & RETOUCHING
CLIENT: THE FRYE COMPANY
SENIOR DESIGNER: JANINE COSTAGLIOLA
DESIGNER: LINA AHN
LOGO DESIGN: WEDNESDAY AGENCY
PRODUCT PHOTOGRAPHY: RUDOLF COSTIN​​​​​​​

Frye Branding
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Frye Branding

Founded in 1863, in Marlboro, Massachusetts, The Frye Company has a long history of making durable leather goods, defined by quality & style, and Read More
6
239
0
Published: