Communicate the Tostitos renewed image, the new packs and logo and that Tostitos is now the salty snacks’ masterbrand.
We also needed to increase the brand love through a bold and modern communication.
Our target are the Y and Z generation, the most impulsive generations, they live for today and mostly listen to their gut.
The Y and Z doesn’t eat because they’re hungry, it’s because they want to.
Advertising Agency: Ogilvy Rednet Ecuador
Creative Director: Andrés Vallejo
Art Directors: Diego Benítez / Javier Galfré
Copywriters: Manuel Hoffmann / Julián Cervantes
Agency Producer: Abel Menéndez
Production Company: Ramona