Brief

Communicate the Tostitos renewed image, the new packs and logo and that Tostitos is now the salty snacks’ masterbrand.
We also needed to increase the brand love through a bold and modern communication.

Creative Concept

Our target are the Y and Z generation, the most impulsive generations, they live for today and mostly listen to their gut.
The Y and Z doesn’t eat because they’re hungry, it’s because they want to.



















   Advertising Agency: Ogilvy Rednet Ecuador 
   Creative Director: Andrés Vallejo
   Art Directors: Diego Benítez / Javier Galfré
   Copywriters: Manuel Hoffmann / Julián Cervantes
   Agency Producer: Abel Menéndez
   Production Company: Ramona






Tostitos: Tus Ganas Te Ganan
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Tostitos: Tus Ganas Te Ganan

Tostitos had a renewed image and packs, but keeping the great flavor everyone likes. We were commissioned to make the launching campaing.
83
1,345
1
Published: