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    About

    Those who read the classics in literature are the least likely group to buy an eReader. This campaign aims to change that.
    Published:

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Outdoor Wall Mural
At night, a spot light is set up to mimic the product's light settings.

Outdoor Bus Shelter
Motion detection will fade darker and darker as someone gets closer while the Nook glows more and more, eventually fading to black and displaying text.

Digital Boards
Microsite Homepage
Art Director/Copywriter: Lauren Danford