First Press Public Relations asked me to design a mailer for a "Barista Throwdown" event they were planning with Breville, Joe the Art of Coffee, and Bloomingdale's. I was given relative freedom to come up with something eye-catching for this all-day event that will showcase the new Dual Boiler from Breville.
I wanted the palette to be grounded in coffee-like colors and used the bright blue as an accent. The fonts are Archer and Neutra.
I wanted the palette to be grounded in coffee-like colors and used the bright blue as an accent. The fonts are Archer and Neutra.
These are the front and back of a card that was handed out in the various businesses participating in the event.
This is the back of the mailer that was sent out. Layout had to be moved around to accomodate address, postage, and postmarks. The front of the mailer was the same as the larger card.
Some of the sketches made prior to creating the icons.
