McDonald's move into the mobile ordering market required some fun and engaging character illustrations to help them promote and train their employees.

The campaign theme was 'Be a Mobile Order Ninja!' so we developed a character for each of the four levels of employee training. McDonald's used the artwork to market, motivate and educate their employees regarding mobile ordering through in-house print collateral and training videos.
Campaign Logo
Beginner Ninja Level
Intermediate Ninja Level
Master Ninja Level
Grand Master Ninja Level
Promotional Usage
Promotional Usage
Promotional Usage
McDonald's Mobile Ordering
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McDonald's Mobile Ordering

Promotional illustration for mobile ordering training.
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1,278
3
Published:

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