Pennsylvania College of Art and Design Senior Show Celebration Branding and Marketing Material
Every year the Pennsylvania College of Art and Design bestows the responsibility of creating the branding elements for the year's graduation ceremony. Taking elements from my experiences here at the school, I created visuals that engage the viewer and represent the student body.
It was natural for me to immediately think of a personified character of the graduating class. With less than fifty of us graduating, we're a small, close collective of very energetic and creative people. The first step included gathering photographs of my peers to composite into the "face" of 2018's seniors and then digitally collaging them together. Adding type with a bit of personality was needed and the splash of a sophisticated color pallet sealed the deal.
Poster design.
Ticket design.
Fan design.
